Job Description

About Us

BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making bags and accessories for playful everyday living.

For more information on our company visit us at baggu.com or follow us on Instagram and TikTok @baggu.

Please note that info@baggu.com is used for Customer Experience inquiries - please do not use this channel for Application inquiries.

About the Role

BAGGU is looking for a Senior Integrated Marketing Manager to join our growing marketing team! The Senior Integrated Marketing Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and leading BAGGU's communications strategy.

Location and Working Hours

• Remote
• Open to CA, OH, IL, NJ and NY based candidates
• 10am - 6pm PT

Responsibilities

• Build marketing calendars that support sales goals for all BAGGU revenue channels
• Create and direct marketing communications strategies that resonate with diverse audience segments across all marketing touchpoints
• Establish measurement frameworks and KPIs to assess marketing effectiveness across channels
• Collaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementation
• Provide marketing support to various departments within the company
• Identify and evaluate new marketing channels and opportunities
• Manage public relations efforts & inbound inquiries
• Manage the Digital Marketing Manager and Social Media Marketing Manager, ensuring cohesive and effective digital marketing efforts

Requirements

• Minimum of 7 years in strategic omni-channel marketing, with 3+ years managing communications for a high-visibility brand with engaged audiences
• Proven track record of developing and executing successful marketing campaigns
• Proficiency in digital marketing tools and reporting on marketing KPIs
• Ability to think strategically and make data-driven decisions
• Proven experience scaling marketing teams and operations in high-growth environments
• Excellent communication and interpersonal skills
• Demonstrated success in public relations, including media relations and issue resolution
• Interested in the ever-evolving landscape marketing, keeping up with new trends and best practices
• Highly organized and able to work both independently/cross-departmentally
• Strong leadership skills with experience managing team members
• Enthusiastic and eager to grow and learn with the company

Benefits

• Remote work
• PTO
• Health insurance
• 401(k)
• Commuter benefits
• WFH stipend
• Employee discount
• Yoga class

Pay Transparency

• $140k Base
• Exempt (not eligible for OT)

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