Job Description

Company: Vama (Part of the Attix Family)

Location: SOHO, New York, 10012 

Salary: $120,000 - $170,000

About Vama: 

Vama is a cutting-edge app that is set to revolutionize the way we communicate and transact. By seamlessly integrating instant messaging with secure payment options, Vama harnesses the power of fintech to deliver a unique and efficient user experience. We are seeking a creative and strategic Content Strategist with excellent writing and paid social media management skills to fuel our growth by crafting compelling narratives and driving our content strategy on TikTok, YouTube, and other similar platforms.

Job Summary:

As our Content Strategist/Copywriter/Social Media Manager, you will be responsible for developing and executing our content strategy, creating engaging copy, and managing our social media presence. You will translate the benefits of our integrated messaging and payment system into easy-to-understand content and connect with a modern audience of users.

Responsibilities:

• Develop and implement a comprehensive content strategy for TikTok, YouTube, and other platforms.
• Write compelling and concise copy for social media posts, videos, and other marketing materials.
• Translate the functionality of Vama's integrated messaging and payment system into accessible and engaging content.
• Manage the company's social media presence and engage with the online community.
• Brainstorm fresh ideas and stay up-to-date with social media trends, especially within fintech.
• Collaborate with the marketing team to develop and execute campaigns.
• Manage and optimize paid social media campaigns (Facebook Ads, Instagram Ads, YouTube Ads, etc.)

Qualifications:

• Develop and Lead Social Strategy: Define the overarching social strategy, combining content, campaign planning, channel optimization, and creator collaboration to maximize engagement and brand resonance
• Channel-Specific Leadership: Oversee strategy for each social channel, tailoring content and tone to platform-specific audiences and trends
• 4-8 years of social media, digital marketing, content creation experience
• Superb writing and communication skills, with the ability to explain complex ideas simply.
• Ability to translate the benefits of Vama's platform into engaging content.
• Trend Spotting: Stay ahead of emerging social media trends in fintech and platform updates to ensure our strategies remain cutting-edge and relevant
• Creative and innovative mindset.
• Self-motivated and able to work independently.

Nice to Have:

• Experience in the fintech industry.
• Portfolio showcasing content creation skills, specifically related to apps or technology.
• Knowledge of social media management tools.
• Familiarity with the messaging and payment app landscape.

Additional Requirements:

• Please submit a link to your portfolio showcasing content creation skills, specifically related to apps or technology

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