Job Description
Global Product Manager - CRM and Digital Marketing
Global Product Manager - CRM and Digital Marketing
Apply locations San Jose time type Full time posted on Posted 19 Days Ago job requisition id JR-116820
Sony Biotechnology Inc., based in San Jose, California, supplies advanced flow cytometry analysis and sorting technology for use in life science research. It markets products to private and public research institutions, pharmaceutical and biotechnology companies, and large medical centers. To learn more: .
POSITION SUMMARY
Sony Biotechnology is seeking a Global Product Manager - CRM and Digital Marketing to support CRM operations and develop Digital Marketing strategies. This role focuses on improving customer acquisition and retention, overseeing the transformation of the current online experience. The ideal candidate will have hands-on experience with CRM tools, Marketing automation tools, and digital marketing in the Life Sciences sector.
This role will require 3 days on-site at the San Jose office.
JOB RESPONSIBILITIES
This position will lead implementation efforts for the organization’s investments in sales force effectiveness and manage functions essential to sales force productivity.
Develop close collaboration with internal stakeholders to ensure appropriate objectives and priorities are shared within the Sales organization.
Monitor and improve eCommerce performance to improve Leads and funnel performance.
Manage and support use of CRM tools with sales teams, including leading training and managing activities of the CRM implementation team.
Lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement.
Collaborate with internal teams to optimize user experience and campaign performance.
Partner with regional teams to align SEM and SEO strategies.
Measure and report performance of digital assets against goals (ROI and KPIs).
Keep updated on latest practices and trends through collaboration with domain leaders.
Up to 20% of domestic/international travel may be required.
Honesty, trustworthiness, and ethical conduct are material requirements for the responsibilities outlined above.
QUALIFICATIONS FOR POSITION
Your qualifications and experience should include:
Bachelor’s degree with 5+ years of experience in digital marketing and Sales Operations OR equivalent.
A minimum of 3+ years’ experience in a digital marketing environment in the Life Sciences sector.
Experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.
Strong understanding of usability best practices related to web/digital marketing and eCommerce.
Experience working closely with/managing external agencies and contractors.
Strong integrated marketing, communications skills including research, analytical skills, data management, and project management.
Deep understanding of analytics and uses these insights to shape Digital Strategies.
Ability to manage complexity and coordinate across stakeholders while meeting deadlines.
All candidates must be authorized to work in the USA.
In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion.
Benefits:
Comprehensive medical, prescription drug, dental, and vision coverage.
Employee assistance plan and comprehensive behavioral health benefits.
Fertility benefits and adoption assistance programs.
Short-term & long-term disability plans.
Paid parental and caregiver leave.
401(k) Plan with company match.
Education assistance and student loan programs.
Other Programs:
Time off to include vacation, paid holidays, sick leave, and a winter break.
Referral bonuses (subject to eligibility).
Matching gift program.
Special discounts on Sony products.
Employee stock purchase plan.
Annual incentive bonus.
The anticipated annual base salary for this position is $120,000 to $160,000. The actual base salary offered depends on various factors.
#LI-KD1
Sony is an Equal Opportunity Employer.
Disability Accommodation for Applicants to Sony Corporation of America
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.
EEO is the Law
EEO is the Law Supplement
Right to Work (English/Spanish)
E-Verify Participation (English/Spanish)
The company requires individuals in customer-facing roles to be fully vaccinated against COVID-19.
About Us
Purpose
Fill the world with emotion, through the power of creativity and technology.
Values
Pioneer the future with dreams and curiosity.
Diversity
Pursue the creation of the very best by harnessing diversity and varying viewpoints.
Integrity & Sincerity
Earn the trust for the Sony brand through ethical and responsible conduct.
Sustainability
Fulfill our stakeholder responsibilities through disciplined business practices.
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Job Tags
Holiday work, Full time, Temporary work, For contractors,